Deal Sheet: 2026 F-150 Lariat

Blake Utter Ford · Denison, TX · VIN: 1FTEW5K88TKE40478

Negotiation Guide

Opening Offer

$61,201

Fair Price

$62,701

Walk Away Above

$64,931

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$60,444

Est. Invoice$62,459

Holdback (est.)$2,015

MSRP (Sticker)$67,160

Asking Price$63,160

Markup-$4,000

Est. Dealer Margin on This Car$2,716

Percentile37% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory102 vehicles

Avg Markup (All Models)-$2,373

Avg Markup (F-150)-$3,923

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,246

Price History

Jul 9, 2026$65,660 → $62,660(-$3,000)

Aug 6, 2026$62,660 → $63,160(+$500)

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