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Deal Sheet: 2026 F-150 Lariat
Holiday Ford · Whitesboro, TX · VIN: 1FTEW5K88TKE05259
Negotiation Guide
Opening Offer
$57,224
Fair Price
$58,724
Walk Away Above
$61,152
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,222
Est. Invoice$59,129
Holdback (est.)$1,907
MSRP (Sticker)$63,580
Asking Price$59,580
Markup-$4,000
Est. Dealer Margin on This Car$2,358
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory285 vehicles
Avg Markup (All Models)-$1,658
Avg Markup (F-150)-$3,357
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,533
Price History
Jul 9, 2026$62,080 → $59,080(-$3,000)
Aug 6, 2026$59,080 → $59,580(+$500)
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