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Deal Sheet: 2026 F-150 Lariat
Ken Stoepel Ford · Kerrville, TX · VIN: 1FTEW5K88TFB09733
Negotiation Guide
Opening Offer
$61,581
Fair Price
$63,081
Walk Away Above
$65,523
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,169
Est. Invoice$63,207
Holdback (est.)$2,039
MSRP (Sticker)$67,965
Asking Price$63,965
Markup-$4,000
Est. Dealer Margin on This Car$2,797
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory199 vehicles
Avg Markup (All Models)-$2,186
Avg Markup (F-150)-$3,767
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$1,697
Price History
Jul 9, 2026$66,465 → $63,465(-$3,000)
Aug 6, 2026$63,465 → $63,965(+$500)
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