Deal Sheet: 2026 F-150 Lariat

Caraway Ford Gonzales · Gonzales, TX · VIN: 1FTEW5K86TKD63609

Negotiation Guide

Opening Offer

$60,441

Fair Price

$61,941

Walk Away Above

$64,171

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$59,760

Est. Invoice$61,752

Holdback (est.)$1,992

MSRP (Sticker)$66,400

Asking Price$62,400

Markup-$4,000

Est. Dealer Margin on This Car$2,640

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory844 vehicles

Avg Markup (All Models)-$219

Avg Markup (F-150)-$3,600

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$128

Price History

Aug 6, 2026$61,900 → $62,400(+$500)

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