Deal Sheet: 2026 F-150 Lariat

Harlan Ford, Inc. · Okmulgee, OK · VIN: 1FTEW5K86TFB57263

Negotiation Guide

Opening Offer

$61,466

Fair Price

$62,966

Walk Away Above

$65,196

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$60,683

Est. Invoice$62,705

Holdback (est.)$2,023

MSRP (Sticker)$67,425

Asking Price$63,425

Markup-$4,000

Est. Dealer Margin on This Car$2,743

Percentile37% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory31 vehicles

Avg Markup (All Models)-$2,379

Avg Markup (F-150)-$3,714

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,778

Price History

Jul 9, 2026$65,925 → $62,925(-$3,000)

Aug 6, 2026$62,925 → $63,425(+$500)

Cheaper F-150 Lariat Inventory

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,6005d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,8255d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,5705d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$73,7955d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,2805d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$67,2055d

Planet FordSpring, TX

-$4,000$69,0855d

Tomball Ford, Inc.Tomball, TX

-$4,000$68,8205d

Tomball Ford, Inc.Tomball, TX

-$4,000$70,4405d

McRee Ford, Inc.Dickinson, TX

-$4,000$68,4955d