Deal Sheet: 2026 F-150 Lariat

Legacy Ford of Rosenberg · Rosenberg, TX · VIN: 1FTEW5K86TFA82631

Negotiation Guide

Opening Offer

$60,061

Fair Price

$61,561

Walk Away Above

$63,791

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$59,418

Est. Invoice$61,399

Holdback (est.)$1,981

MSRP (Sticker)$66,020

Asking Price$62,020

Markup-$4,000

Est. Dealer Margin on This Car$2,602

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory367 vehicles

Avg Markup (All Models)-$2,243

Avg Markup (F-150)-$3,642

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,165

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