Deal Sheet: 2026 F-150 Lariat

McCombs Ford West · San Antonio, TX · VIN: 1FTEW5K85TKD21917

Negotiation Guide

Opening Offer

$62,106

Fair Price

$63,606

Walk Away Above

$65,836

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$61,259

Est. Invoice$63,300

Holdback (est.)$2,042

MSRP (Sticker)$68,065

Asking Price$64,065

Markup-$4,000

Est. Dealer Margin on This Car$2,807

Percentile37% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory593 vehicles

Avg Markup (All Models)-$2,287

Avg Markup (F-150)-$3,560

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,185

Price History

Aug 6, 2026$63,565 → $64,065(+$500)

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