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Deal Sheet: 2026 F-150 Lariat
C. A. Russell Ford · Anniston, AL · VIN: 1FTEW5K84TKE03573
Negotiation Guide
Opening Offer
$60,781
Fair Price
$62,281
Walk Away Above
$64,721
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$60,444
Est. Invoice$62,459
Holdback (est.)$2,015
MSRP (Sticker)$67,160
Asking Price$64,160
Markup-$3,000
Est. Dealer Margin on This Car$3,716
Percentile96% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory133 vehicles
Avg Markup (All Models)-$2,094
Avg Markup (F-150)-$3,333
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$2,018
Price History
Jul 9, 2026$66,160 → $63,160(-$3,000)
Aug 6, 2026$63,160 → $64,160(+$1,000)
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