Deal Sheet: 2026 F-150 Lariat

Tri State Ford · Amarillo, TX · VIN: 1FTEW5K83TKE68754

Negotiation Guide

Opening Offer

$61,996

Fair Price

$63,496

Walk Away Above

$65,726

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,160

Est. Invoice$63,198

Holdback (est.)$2,039

MSRP (Sticker)$67,955

Asking Price$63,955

Markup-$4,000

Est. Dealer Margin on This Car$2,796

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory107 vehicles

Avg Markup (All Models)-$2,593

Avg Markup (F-150)-$3,684

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,225

Price History

Jul 9, 2026$66,455 → $63,455(-$3,000)

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