Deal Sheet: 2026 F-150 Lariat

Charles Allen Ford, Inc. · Chickasha, OK · VIN: 1FTEW5K81TFB43772

Negotiation Guide

Opening Offer

$60,531

Fair Price

$62,031

Walk Away Above

$64,261

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$59,841

Est. Invoice$61,836

Holdback (est.)$1,995

MSRP (Sticker)$66,490

Asking Price$62,490

Markup-$4,000

Est. Dealer Margin on This Car$2,649

Percentile37% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory44 vehicles

Avg Markup (All Models)-$2,011

Avg Markup (F-150)-$2,833

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,114

Price History

Jul 9, 2026$64,990 → $61,990(-$3,000)

Aug 6, 2026$61,990 → $62,490(+$500)

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