Negotiation Guide
Opening Offer
$61,521
Fair Price
$63,021
Walk Away Above
$65,251
- • Recent buyers paid ~$4,459 below MSRP
Price Breakdown
Est. Dealer Cost$60,732
Est. Invoice$62,756
Holdback (est.)$2,024
MSRP (Sticker)$67,480
Asking Price$63,480
Markup-$4,000
Est. Dealer Margin on This Car$2,748
Percentile37% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory154 vehicles
Avg Markup (All Models)-$2,307
Avg Markup (F-150)-$3,500
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,903
Price History
Aug 6, 2026$62,980 → $63,480(+$500)
Cheaper F-150 Lariat Inventory
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