Negotiation Guide
Opening Offer
$61,031
Fair Price
$62,531
Walk Away Above
$64,761
- • Recent buyers paid ~$4,459 below MSRP
Price Breakdown
Est. Dealer Cost$60,291
Est. Invoice$62,301
Holdback (est.)$2,010
MSRP (Sticker)$66,990
Asking Price$62,990
Markup-$4,000
Est. Dealer Margin on This Car$2,699
Percentile37% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory188 vehicles
Avg Markup (All Models)-$1,832
Avg Markup (F-150)-$3,070
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,959
Price History
Aug 6, 2026$62,490 → $62,990(+$500)
Cheaper F-150 Lariat Inventory
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