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Deal Sheet: 2026 F-150 Lariat
Mac Haik Ford of DeSoto · De Soto, TX · VIN: 1FTEW5K59TKD89501
Negotiation Guide
Opening Offer
$59,385
Fair Price
$60,885
Walk Away Above
$63,320
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$59,180
Est. Invoice$61,152
Holdback (est.)$1,973
MSRP (Sticker)$65,755
Asking Price$61,755
Markup-$4,000
Est. Dealer Margin on This Car$2,576
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory253 vehicles
Avg Markup (All Models)-$1,941
Avg Markup (F-150)-$3,565
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,841
Price History
Jul 9, 2026$64,255 → $61,255(-$3,000)
Aug 6, 2026$61,255 → $61,755(+$500)
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