Deal Sheet: 2026 F-150 Lariat

Red McCombs Ford · San Antonio, TX · VIN: 1FTEW5K58TKE68383

Negotiation Guide

Opening Offer

$58,871

Fair Price

$60,371

Walk Away Above

$62,601

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$58,347

Est. Invoice$60,292

Holdback (est.)$1,945

MSRP (Sticker)$64,830

Asking Price$60,830

Markup-$4,000

Est. Dealer Margin on This Car$2,483

Percentile37% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory576 vehicles

Avg Markup (All Models)-$2,203

Avg Markup (F-150)-$3,529

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,774

Price History

Aug 6, 2026$60,330 → $60,830(+$500)

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