Negotiation Guide
Opening Offer
$60,806
Fair Price
$62,306
Walk Away Above
$64,536
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$60,089
Est. Invoice$62,091
Holdback (est.)$2,003
MSRP (Sticker)$66,765
Asking Price$62,765
Markup-$4,000
Est. Dealer Margin on This Car$2,677
Percentile37% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory107 vehicles
Avg Markup (All Models)-$1,963
Avg Markup (F-150)-$3,704
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,660
Price History
Jul 9, 2026$65,265 → $62,265(-$3,000)
Aug 6, 2026$62,265 → $62,765(+$500)
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