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Deal Sheet: 2026 F-150 Lariat
Chaparral Ford, Inc. · Devine, TX · VIN: 1FTEW5K57TFB17649
Negotiation Guide
Opening Offer
$60,627
Fair Price
$62,127
Walk Away Above
$64,566
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$60,305
Est. Invoice$62,315
Holdback (est.)$2,010
MSRP (Sticker)$67,005
Asking Price$63,005
Markup-$4,000
Est. Dealer Margin on This Car$2,701
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory168 vehicles
Avg Markup (All Models)-$2,068
Avg Markup (F-150)-$3,400
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,820
Price History
Jul 9, 2026$65,505 → $62,505(-$3,000)
Aug 6, 2026$62,505 → $63,005(+$500)
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