Deal Sheet: 2026 F-150 Lariat

AutoNation Ford Mobile · Mobile, AL · VIN: 1FTEW5K56TKE35012

Negotiation Guide

Opening Offer

$58,026

Fair Price

$59,526

Walk Away Above

$61,756

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$57,587

Est. Invoice$59,506

Holdback (est.)$1,920

MSRP (Sticker)$63,985

Asking Price$60,985

Markup-$3,000

Est. Dealer Margin on This Car$3,399

Percentile96% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$1,789

Avg Markup (F-150)-$3,000

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,404

Cheaper F-150 Lariat Inventory

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,6004d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,8254d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,5704d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$73,7954d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,2804d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$67,2054d

Planet FordSpring, TX

-$4,000$69,0854d

Tomball Ford, Inc.Tomball, TX

-$4,000$68,8204d

Tomball Ford, Inc.Tomball, TX

-$4,000$70,4404d

McRee Ford, Inc.Dickinson, TX

-$4,000$68,4954d