Negotiation Guide
Opening Offer
$62,186
Fair Price
$63,686
Walk Away Above
$65,916
- • Recent buyers paid ~$4,459 below MSRP
Price Breakdown
Est. Dealer Cost$61,331
Est. Invoice$63,375
Holdback (est.)$2,044
MSRP (Sticker)$68,145
Asking Price$64,145
Markup-$4,000
Est. Dealer Margin on This Car$2,815
Percentile37% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory1157 vehicles
Avg Markup (All Models)-$626
Avg Markup (F-150)-$3,474
% Below MSRP80%
Avg Days to Sell29 days
Avg Sold Markup-$1,147
Price History
Aug 6, 2026$63,645 → $64,145(+$500)
Cheaper F-150 Lariat Inventory
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$75,6004d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$69,8254d
AutoNation Ford Gulf FreewayHouston, TX
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AutoNation Ford Gulf FreewayHouston, TX
-$4,000$73,7954d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$69,2804d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$67,2054d
Planet FordSpring, TX
-$4,000$69,0854d
Tomball Ford, Inc.Tomball, TX
-$4,000$68,8204d
Tomball Ford, Inc.Tomball, TX
-$4,000$70,4404d
McRee Ford, Inc.Dickinson, TX
-$4,000$68,4954d