Negotiation Guide
Opening Offer
$58,026
Fair Price
$59,526
Walk Away Above
$61,756
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,587
Est. Invoice$59,506
Holdback (est.)$1,920
MSRP (Sticker)$63,985
Asking Price$59,985
Markup-$4,000
Est. Dealer Margin on This Car$2,399
Percentile37% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory287 vehicles
Avg Markup (All Models)-$2,225
Avg Markup (F-150)-$3,556
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,953
Price History
Jul 9, 2026$62,485 → $59,485(-$3,000)
Aug 6, 2026$59,485 → $59,985(+$500)
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