Deal Sheet: 2026 F-150 Lariat

Ken Stoepel Ford · Kerrville, TX · VIN: 1FTEW5K53TKE78805

Negotiation Guide

Opening Offer

$57,861

Fair Price

$59,361

Walk Away Above

$61,591

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$57,438

Est. Invoice$59,353

Holdback (est.)$1,915

MSRP (Sticker)$63,820

Asking Price$59,820

Markup-$4,000

Est. Dealer Margin on This Car$2,382

Percentile37% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory199 vehicles

Avg Markup (All Models)-$2,186

Avg Markup (F-150)-$3,767

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,697

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