Deal Sheet: 2026 F-150 Lariat

Sullivan Ford, Inc. · Brookhaven, MS · VIN: 1FTEW5K51TKE34964

Negotiation Guide

Opening Offer

$58,191

Fair Price

$59,691

Walk Away Above

$61,921

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$57,735

Est. Invoice$59,660

Holdback (est.)$1,925

MSRP (Sticker)$64,150

Asking Price$60,150

Markup-$4,000

Est. Dealer Margin on This Car$2,415

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory44 vehicles

Avg Markup (All Models)-$1,807

Avg Markup (F-150)-$3,692

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,093

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