Negotiation Guide
Opening Offer
$37,431
Fair Price
$38,931
Walk Away Above
$40,086
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,116
Est. Invoice$38,353
Holdback (est.)$1,237
MSRP (Sticker)$41,240
Asking Price$39,740
Markup-$1,500
Est. Dealer Margin on This Car$2,624
Percentile95% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory212 vehicles
Avg Markup (All Models)-$1,896
Avg Markup (Ranger)-$1,444
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,494
Price History
Aug 20, 2026$40,240 → $39,740(-$500)
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