Negotiation Guide
Opening Offer
$32,076
Fair Price
$33,576
Walk Away Above
$34,731
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,297
Est. Invoice$33,373
Holdback (est.)$1,077
MSRP (Sticker)$35,885
Asking Price$33,885
Markup-$2,000
Est. Dealer Margin on This Car$1,589
Percentile0% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory445 vehicles
Avg Markup (All Models)-$2,055
Avg Markup (Ranger)-$1,441
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,740
Price History
Aug 6, 2026$33,385 → $34,385(+$1,000)
Aug 15, 2026$34,385 → $33,885(-$500)
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