Negotiation Guide
Opening Offer
$31,876
Fair Price
$33,376
Walk Away Above
$34,531
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,117
Est. Invoice$33,187
Holdback (est.)$1,071
MSRP (Sticker)$35,685
Asking Price$33,685
Markup-$2,000
Est. Dealer Margin on This Car$1,569
Percentile0% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory803 vehicles
Avg Markup (All Models)-$1,121
Avg Markup (Ranger)-$1,500
% Below MSRP82%
Avg Days to Sell32 days
Avg Sold Markup-$574
Price History
Jul 9, 2026$35,685 → $33,685(-$2,000)
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