Deal Sheet: 2026 Ranger XL

Marshal Mize Ford, Inc. · Chattanooga, TN · VIN: 1FTER4PHXTLE38414

Negotiation Guide

Opening Offer

$35,931

Fair Price

$37,431

Walk Away Above

$38,586

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,766

Est. Invoice$36,958

Holdback (est.)$1,192

MSRP (Sticker)$39,740

Asking Price$38,240

Markup-$1,500

Est. Dealer Margin on This Car$2,474

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory261 vehicles

Avg Markup (All Models)-$2,023

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,557

Price History

Aug 6, 2026$37,740 → $38,740(+$1,000)

Aug 20, 2026$38,740 → $38,240(-$500)

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