Negotiation Guide
Opening Offer
$34,886
Fair Price
$36,386
Walk Away Above
$37,541
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,826
Est. Invoice$35,986
Holdback (est.)$1,161
MSRP (Sticker)$38,695
Asking Price$37,195
Markup-$1,500
Est. Dealer Margin on This Car$2,370
Percentile95% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory334 vehicles
Avg Markup (All Models)-$1,897
Avg Markup (Ranger)-$1,321
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$527
Price History
Aug 20, 2026$37,695 → $37,195(-$500)
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