Negotiation Guide
Opening Offer
$36,103
Fair Price
$37,603
Walk Away Above
$38,869
- • Recent buyers paid ~$2,309 below MSRP
- • Sitting 70 days (avg 45) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,122
Est. Invoice$37,326
Holdback (est.)$1,204
MSRP (Sticker)$40,135
Asking Price$38,635
Markup-$1,500
Est. Dealer Margin on This Car$2,514
Percentile95% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory157 vehicles
Avg Markup (All Models)-$1,807
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,473
Price History
Jul 9, 2026$40,135 → $38,135(-$2,000)
Aug 6, 2026$38,135 → $39,135(+$1,000)
Aug 20, 2026$39,135 → $38,635(-$500)
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