Deal Sheet: 2026 Ranger XL

Hubler Ford Center, Inc. · Shelbyville, IN · VIN: 1FTER4PHXTLE15733

Negotiation Guide

Opening Offer

$35,004

Fair Price

$36,504

Walk Away Above

$37,767

• Recent buyers paid ~$2,309 below MSRP
• Sitting 70 days (avg 45) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,127

Est. Invoice$36,298

Holdback (est.)$1,171

MSRP (Sticker)$39,030

Asking Price$37,530

Markup-$1,500

Est. Dealer Margin on This Car$2,403

Percentile95% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory272 vehicles

Avg Markup (All Models)-$1,071

Avg Markup (Ranger)-$1,500

% Below MSRP54%

Avg Days to Sell34 days

Avg Sold Markup-$670

Price History

Jul 9, 2026$39,030 → $37,030(-$2,000)

Aug 6, 2026$37,030 → $38,030(+$1,000)

Aug 20, 2026$38,030 → $37,530(-$500)

Cheaper Ranger XL Inventory

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-$2,000$34,27519d

Hacienda Ford of AliceAlice, TX

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Two Rivers Ford, Inc.Mount Juliet, TN

-$2,000$37,23514d

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-$2,000$33,88533d

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-$2,000$37,84570d

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-$2,000$33,6850d

Hacienda Ford of AliceAlice, TX

-$2,000$34,27519d