Negotiation Guide
Opening Offer
$35,136
Fair Price
$36,636
Walk Away Above
$37,791
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,051
Est. Invoice$36,219
Holdback (est.)$1,168
MSRP (Sticker)$38,945
Asking Price$37,445
Markup-$1,500
Est. Dealer Margin on This Car$2,395
Percentile95% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory161 vehicles
Avg Markup (All Models)-$2,374
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,646
Price History
Aug 20, 2026$37,945 → $37,445(-$500)
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