Deal Sheet: 2026 Ranger XL

Ray's Ford, Inc. · Brandenburg, KY · VIN: 1FTER4PH9TLE42275

Negotiation Guide

Opening Offer

$36,621

Fair Price

$38,121

Walk Away Above

$39,276

• Recent buyers paid ~$2,309 below MSRP

Price Breakdown

Est. Dealer Cost$36,387

Est. Invoice$37,600

Holdback (est.)$1,213

MSRP (Sticker)$40,430

Asking Price$38,930

Markup-$1,500

Est. Dealer Margin on This Car$2,543

Percentile95% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory30 vehicles

Avg Markup (All Models)-$1,775

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,308

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