Negotiation Guide
Opening Offer
$36,196
Fair Price
$37,696
Walk Away Above
$38,851
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,005
Est. Invoice$37,205
Holdback (est.)$1,200
MSRP (Sticker)$40,005
Asking Price$38,505
Markup-$1,500
Est. Dealer Margin on This Car$2,501
Percentile95% of inventory is priced lower
Days on Lot61 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory1025 vehicles
Avg Markup (All Models)-$2,615
Avg Markup (Ranger)-$1,400
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,961
Price History
Jul 9, 2026$40,005 → $38,005(-$2,000)
Aug 6, 2026$38,005 → $39,005(+$1,000)
Aug 20, 2026$39,005 → $38,505(-$500)
Cheaper Ranger XL Inventory
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Hacienda Ford of AliceAlice, TX
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Two Rivers Ford, Inc.Mount Juliet, TN
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Weikert Ford ElbaElba, AL
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