Negotiation Guide
Opening Offer
$35,181
Fair Price
$36,681
Walk Away Above
$37,836
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,091
Est. Invoice$36,261
Holdback (est.)$1,170
MSRP (Sticker)$38,990
Asking Price$37,490
Markup-$1,500
Est. Dealer Margin on This Car$2,399
Percentile95% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory449 vehicles
Avg Markup (All Models)-$2,191
Avg Markup (Ranger)-$1,470
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,484
Price History
Aug 20, 2026$37,990 → $37,490(-$500)
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