Deal Sheet: 2026 Ranger XL

Cumberland Ford Motors, Inc. · Middlesboro, KY · VIN: 1FTER4PH8TLE39447

Negotiation Guide

Opening Offer

$36,021

Fair Price

$37,521

Walk Away Above

$38,676

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,847

Est. Invoice$37,042

Holdback (est.)$1,195

MSRP (Sticker)$39,830

Asking Price$38,330

Markup-$1,500

Est. Dealer Margin on This Car$2,483

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory17 vehicles

Avg Markup (All Models)-$1,500

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,750

Price History

Aug 6, 2026$37,830 → $38,830(+$1,000)

Aug 20, 2026$38,830 → $38,330(-$500)

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