Negotiation Guide
Opening Offer
$36,281
Fair Price
$37,781
Walk Away Above
$38,936
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,081
Est. Invoice$37,284
Holdback (est.)$1,203
MSRP (Sticker)$40,090
Asking Price$38,590
Markup-$1,500
Est. Dealer Margin on This Car$2,509
Percentile95% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory212 vehicles
Avg Markup (All Models)-$1,901
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,762
Price History
Aug 6, 2026$38,090 → $39,090(+$1,000)
Aug 20, 2026$39,090 → $38,590(-$500)
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