Negotiation Guide
Opening Offer
$36,566
Fair Price
$38,066
Walk Away Above
$39,221
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,338
Est. Invoice$37,549
Holdback (est.)$1,211
MSRP (Sticker)$40,375
Asking Price$38,875
Markup-$1,500
Est. Dealer Margin on This Car$2,538
Percentile95% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory202 vehicles
Avg Markup (All Models)-$2,219
Avg Markup (Ranger)-$1,471
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$1,765
Price History
Aug 15, 2026$39,375 → $38,875(-$500)
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