Negotiation Guide
Opening Offer
$34,886
Fair Price
$36,386
Walk Away Above
$37,541
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,826
Est. Invoice$35,986
Holdback (est.)$1,161
MSRP (Sticker)$38,695
Asking Price$37,195
Markup-$1,500
Est. Dealer Margin on This Car$2,370
Percentile95% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory294 vehicles
Avg Markup (All Models)-$2,318
Avg Markup (Ranger)-$1,467
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,575
Price History
Jul 9, 2026$38,695 → $36,695(-$2,000)
Aug 6, 2026$36,695 → $37,695(+$1,000)
Aug 20, 2026$37,695 → $37,195(-$500)
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