Negotiation Guide
Opening Offer
$36,716
Fair Price
$38,216
Walk Away Above
$39,371
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,473
Est. Invoice$37,688
Holdback (est.)$1,216
MSRP (Sticker)$40,525
Asking Price$39,025
Markup-$1,500
Est. Dealer Margin on This Car$2,553
Percentile95% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory120 vehicles
Avg Markup (All Models)-$2,073
Avg Markup (Ranger)-$1,400
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,783
Price History
Aug 20, 2026$39,525 → $39,025(-$500)
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