Deal Sheet: 2026 Ranger XL

Ontario Auto Ranch · Ontario, OR · VIN: 1FTER4PH7TLE42291

Negotiation Guide

Opening Offer

$35,671

Fair Price

$37,171

Walk Away Above

$38,326

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,532

Est. Invoice$36,716

Holdback (est.)$1,184

MSRP (Sticker)$39,480

Asking Price$37,980

Markup-$1,500

Est. Dealer Margin on This Car$2,448

Percentile95% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory95 vehicles

Avg Markup (All Models)-$1,711

Avg Markup (Ranger)-$1,438

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$1,523

Price History

Aug 6, 2026$37,480 → $38,480(+$1,000)

Aug 20, 2026$38,480 → $37,980(-$500)

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