Deal Sheet: 2026 Ranger XL

Hennessy Ford Atlanta · Atlanta, GA · VIN: 1FTER4PH7TLE38337

Negotiation Guide

Opening Offer

$35,421

Fair Price

$36,921

Walk Away Above

$38,076

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,307

Est. Invoice$36,484

Holdback (est.)$1,177

MSRP (Sticker)$39,230

Asking Price$37,730

Markup-$1,500

Est. Dealer Margin on This Car$2,423

Percentile95% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory388 vehicles

Avg Markup (All Models)+$485

Avg Markup (Ranger)-$1,500

% Below MSRP63%

Avg Days to Sell40 days

Avg Sold Markup-$953

Price History

Aug 20, 2026$38,230 → $37,730(-$500)

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