Negotiation Guide
Opening Offer
$36,066
Fair Price
$37,566
Walk Away Above
$38,721
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,888
Est. Invoice$37,084
Holdback (est.)$1,196
MSRP (Sticker)$39,875
Asking Price$38,375
Markup-$1,500
Est. Dealer Margin on This Car$2,488
Percentile95% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory170 vehicles
Avg Markup (All Models)-$2,047
Avg Markup (Ranger)-$1,450
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,378
Price History
Aug 6, 2026$37,875 → $38,875(+$1,000)
Aug 20, 2026$38,875 → $38,375(-$500)
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