Deal Sheet: 2026 Ranger XL

Capital Ford Lincoln of Rocky Mount · Rocky Mount, NC · VIN: 1FTER4PH7TLE27838

Negotiation Guide

Opening Offer

$36,876

Fair Price

$38,376

Walk Away Above

$39,531

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,617

Est. Invoice$37,837

Holdback (est.)$1,221

MSRP (Sticker)$40,685

Asking Price$39,185

Markup-$1,500

Est. Dealer Margin on This Car$2,569

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)-$1,733

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,920

Price History

Aug 6, 2026$38,685 → $39,685(+$1,000)

Aug 20, 2026$39,685 → $39,185(-$500)

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