Deal Sheet: 2026 Ranger XL

All American Ford of Old Bridge · Old Bridge, NJ · VIN: 1FTER4PH6TLE44758

Negotiation Guide

Opening Offer

$35,661

Fair Price

$37,161

Walk Away Above

$38,316

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,523

Est. Invoice$36,707

Holdback (est.)$1,184

MSRP (Sticker)$39,470

Asking Price$37,970

Markup-$1,500

Est. Dealer Margin on This Car$2,447

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory266 vehicles

Avg Markup (All Models)-$2,490

Avg Markup (Ranger)-$1,444

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,828

Price History

Aug 6, 2026$37,470 → $38,470(+$1,000)

Aug 20, 2026$38,470 → $37,970(-$500)

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