Deal Sheet: 2026 Ranger XL

Don Franklin Ford, Inc. · Columbia, KY · VIN: 1FTER4PH6TLE36093

Negotiation Guide

Opening Offer

$37,031

Fair Price

$38,531

Walk Away Above

$39,686

• Recent buyers paid ~$2,309 below MSRP

Price Breakdown

Est. Dealer Cost$36,756

Est. Invoice$37,981

Holdback (est.)$1,225

MSRP (Sticker)$40,840

Asking Price$39,340

Markup-$1,500

Est. Dealer Margin on This Car$2,584

Percentile95% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory85 vehicles

Avg Markup (All Models)-$2,097

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,447

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