Negotiation Guide
Opening Offer
$37,157
Fair Price
$38,657
Walk Away Above
$39,926
- • Recent buyers paid ~$2,309 below MSRP
- • Sitting 70 days (avg 45) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,076
Est. Invoice$38,311
Holdback (est.)$1,236
MSRP (Sticker)$41,195
Asking Price$39,695
Markup-$1,500
Est. Dealer Margin on This Car$2,620
Percentile95% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory18 vehicles
Avg Markup (All Models)-$1,306
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,625
Price History
Jul 9, 2026$41,195 → $39,195(-$2,000)
Aug 6, 2026$39,195 → $40,195(+$1,000)
Aug 20, 2026$40,195 → $39,695(-$500)
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