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Deal Sheet: 2026 Ranger XL
Northtown Ford, Inc. · Menomonie, WI · VIN: 1FTER4PH6TLE22419
Negotiation Guide
Opening Offer
$35,934
Fair Price
$37,434
Walk Away Above
$38,700
- • Recent buyers paid ~$2,309 below MSRP
- • Sitting 70 days (avg 45) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,969
Est. Invoice$37,167
Holdback (est.)$1,199
MSRP (Sticker)$39,965
Asking Price$38,465
Markup-$1,500
Est. Dealer Margin on This Car$2,497
Percentile95% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory46 vehicles
Avg Markup (All Models)-$2,723
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell48 days
Avg Sold Markup-$2,156
Price History
Jul 9, 2026$39,965 → $37,965(-$2,000)
Aug 6, 2026$37,965 → $38,965(+$1,000)
Aug 20, 2026$38,965 → $38,465(-$500)
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