Deal Sheet: 2026 Ranger XL

Capital Ford of Wilmington · Wilmington, NC · VIN: 1FTER4PH5TLE43228

Negotiation Guide

Opening Offer

$36,676

Fair Price

$38,176

Walk Away Above

$39,331

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,437

Est. Invoice$37,651

Holdback (est.)$1,215

MSRP (Sticker)$40,485

Asking Price$38,985

Markup-$1,500

Est. Dealer Margin on This Car$2,549

Percentile95% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory273 vehicles

Avg Markup (All Models)+$17

Avg Markup (Ranger)-$1,462

% Below MSRP74%

Avg Days to Sell35 days

Avg Sold Markup-$608

Price History

Aug 6, 2026$38,485 → $39,485(+$1,000)

Aug 20, 2026$39,485 → $38,985(-$500)

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