Negotiation Guide
Opening Offer
$35,366
Fair Price
$36,866
Walk Away Above
$38,021
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,258
Est. Invoice$36,433
Holdback (est.)$1,175
MSRP (Sticker)$39,175
Asking Price$37,675
Markup-$1,500
Est. Dealer Margin on This Car$2,418
Percentile95% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory200 vehicles
Avg Markup (All Models)-$2,054
Avg Markup (Ranger)-$1,333
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$2,257
Price History
Aug 20, 2026$38,175 → $37,675(-$500)
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