Negotiation Guide
Opening Offer
$36,111
Fair Price
$37,611
Walk Away Above
$38,766
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,928
Est. Invoice$37,126
Holdback (est.)$1,198
MSRP (Sticker)$39,920
Asking Price$38,420
Markup-$1,500
Est. Dealer Margin on This Car$2,492
Percentile95% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory268 vehicles
Avg Markup (All Models)-$1,807
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$2,933
Price History
Aug 6, 2026$37,920 → $38,920(+$1,000)
Aug 20, 2026$38,920 → $38,420(-$500)
Cheaper Ranger XL Inventory
Sam Scism Motors, Inc.Farmington, MO
-$2,000$37,66013d
Hacienda Ford of AliceAlice, TX
-$2,000$34,27519d
Hacienda Ford of AliceAlice, TX
-$2,000$34,27519d
Two Rivers Ford, Inc.Mount Juliet, TN
-$2,000$37,23513d
Town East FordMesquite, TX
-$2,000$33,88522d
Weikert Ford ElbaElba, AL
-$2,000$38,13535d
Bill Utter FordDenton, TX
-$2,000$33,88533d
Stivers FordWaukee, IA
-$2,000$37,84570d
Mullinax FordApopka, FL
-$2,000$33,6850d
Hacienda Ford of AliceAlice, TX
-$2,000$34,27519d