Negotiation Guide
Opening Offer
$36,241
Fair Price
$37,741
Walk Away Above
$38,896
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,045
Est. Invoice$37,247
Holdback (est.)$1,202
MSRP (Sticker)$40,050
Asking Price$38,550
Markup-$1,500
Est. Dealer Margin on This Car$2,505
Percentile95% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory106 vehicles
Avg Markup (All Models)-$2,274
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,851
Price History
Jul 9, 2026$40,050 → $38,050(-$2,000)
Aug 6, 2026$38,050 → $39,050(+$1,000)
Aug 20, 2026$39,050 → $38,550(-$500)
Cheaper Ranger XL Inventory
Sam Scism Motors, Inc.Farmington, MO
-$2,000$37,66014d
Hacienda Ford of AliceAlice, TX
-$2,000$34,27519d
Hacienda Ford of AliceAlice, TX
-$2,000$34,27519d
Two Rivers Ford, Inc.Mount Juliet, TN
-$2,000$37,23514d
Town East FordMesquite, TX
-$2,000$33,88522d
Weikert Ford ElbaElba, AL
-$2,000$38,13535d
Bill Utter FordDenton, TX
-$2,000$33,88533d
Stivers FordWaukee, IA
-$2,000$37,84570d
Mullinax FordApopka, FL
-$2,000$33,6850d
Hacienda Ford of AliceAlice, TX
-$2,000$34,27519d