Negotiation Guide
Opening Offer
$35,861
Fair Price
$37,361
Walk Away Above
$38,516
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,703
Est. Invoice$36,893
Holdback (est.)$1,190
MSRP (Sticker)$39,670
Asking Price$38,170
Markup-$1,500
Est. Dealer Margin on This Car$2,467
Percentile95% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory334 vehicles
Avg Markup (All Models)-$1,897
Avg Markup (Ranger)-$1,321
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$527
Price History
Aug 20, 2026$38,670 → $38,170(-$500)
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